×

How Born & Raised Waffles Became Belfast’s Go-To Mobile Catering Van

Food truck hire in Belfast
Waffle Truck Hire

When it comes to mobile catering vans in Belfast, Northern Ireland, Born & Raised Waffles has earned a reputation for delivering exceptional service and unforgettable waffles. Whether it’s a corporate staff treat, a private celebration, or a film shoot, our food truck hire service in Belfast offers a unique and reliable solution.

With a focus on niche markets and targeted client needs, we’ve transitioned from catering at markets to becoming a specialist in private and corporate events. This strategy has not only doubled our bookings in 2024 but also solidified our position as a trusted name in the mobile catering industry.


Why Choose a Mobile Catering Van?

Mobile catering vans are an excellent choice for events because they combine convenience with charm. Our mobile catering trailer is fully equipped to deliver freshly made waffles with a variety of mouthwatering toppings, bringing an interactive and delightful experience to your event.

Unlike traditional catering setups, mobile catering offers:

  • Flexibility: We can adapt to any location, whether it’s a corporate office, outdoor venue, or residential setting.
  • Efficiency: Our self-contained trailer ensures quick service with minimal disruption.
  • Memorability: A mobile catering van adds a unique and fun element to any event.

If you’re looking for a mobile catering van near you, Born & Raised Waffles has you covered.


Focusing on Niche Markets

In 2023, we experimented with various avenues, including markets and festivals. However, we quickly realised that markets often came with high risks and limited returns. By the end of the year, we decided to focus on niche markets, primarily corporate events and film shoots.

This strategic shift allowed us to:

  • Specialise in high-value events: Catering to a specific audience meant we could tailor our services for maximum impact.
  • Improve efficiency: By narrowing our focus, we streamlined our operations and enhanced customer satisfaction.
  • Build a reputation: Specialisation helped us establish Born & Raised Waffles as the go-to option for mobile catering in Belfast.

The Benefits of Hiring a Mobile Catering Van for Corporate Staff Treats

Corporate staff treats have become one of our specialties. As more businesses in Belfast and Northern Ireland look for ways to show appreciation to their teams, our mobile catering service has become a popular choice.

Here’s why:

  1. Customisable Menus: Employees can enjoy freshly made waffles with a wide range of toppings, tailored to their preferences.
  2. Interactive Fun: Our setup creates a unique experience, encouraging engagement and excitement among staff.
  3. Hassle-Free Service: We handle everything, from setup to cleanup, allowing employers to focus on their teams.

For companies searching for “mobile catering near me,” we offer a stress-free and memorable solution.


Expanding Across Belfast and Northern Ireland

While our base is in Belfast, we’re proud to serve all of Northern Ireland with our mobile catering trailer. Whether it’s a wedding in the countryside, a private party, or a major film production, we bring the same level of excellence to every event.


How SEO and Google My Business Have Helped Us Grow

One of the keys to our success has been leveraging digital tools to reach our audience. By focusing on SEO blogging and optimising our Google My Business profile, we’ve been able to connect with clients searching for “mobile catering van near me.”

These strategies have allowed us to:

  • Increase visibility: Clients can easily find us online, even in highly competitive searches.
  • Build trust: Our online reviews showcase the exceptional experiences we provide.
  • Attract high-quality leads: Most of our bookings now come from businesses and individuals who find us through Google.

If you’re planning an event, visit our food truck hire page to learn more about what we offer.


What’s Next for Born & Raised Waffles?

As we look ahead to 2025, our goal is to double our bookings once again, reaching 84 private events. Here’s how we plan to do it:

  • Expanding our niche: We’ll continue to target corporate events, film shoots, and high-profile private parties.
  • Enhanced online presence: More SEO blogging and optimised listings to attract even more clients searching for mobile catering in Belfast.
  • New offerings: Introducing innovative menu options and customised packages to suit a variety of occasions.

Book Your Mobile Catering Van Today!

If you’re planning an event in Belfast or Northern Ireland, don’t settle for ordinary catering. Choose a mobile catering van that will make your event truly memorable.

Born & Raised Waffles is here to provide exceptional service, unforgettable food, and a unique experience your guests will love. Visit our food truck hire page today to book your event or learn more about how we can make your occasion extraordinary.

Hire Us Today