Our Story

I’m Michael, commonly known as the Waffleman!

A welder fabricator by trade I gave up my job in 2007 to start my own business and spend more time with my family. It took a little longer to “do what I love” but with some rest & discovery time I found baking. I started to believe I could create a business with this passion and here we are in our wee home bakery, making delicious bakes.

We started Born & Raised serving hot, topped waffles from our converted horse trailer at events across Northern Ireland. We wanted to share the waffle love further than our food truck so we added a new waffle to our menu…The Stroopwafel! We found a new direction, a new rhythm and a more family focused working life. We now offer our Liège waffles for supply locally made in our home bakery and have now launched the Stroopwafel that can be posted across the UK & Ireland.

It’s a joy to do what I love and for the heart of it to be at home. We are incredibly grateful to the customers that keep our business going, that have supported us through difficult times and beyond…you really are the best bunch of wafflers!

Get in touch

If you like would more information regarding stocking are products, book our truck for an event or just want to see what we’re getting up to, please feel free to get in contact.


Upload your Born & Raised waffle on Instagram or Twitter With our hashtag #WEEKERWAFFLES