Our Story


I’m Michael, commonly known as the Waffleman!

A welder fabricator by trade I gave up my job in 2007 to start my own business and spend more time with my family. It took a little longer to “do what I love” but with some rest & discovery time I found baking. I started to believe I could create a business with this passion and here we are in our wee home bakery, making delicious bakes.

We started Born & Raised serving hot, topped waffles from our converted horse trailer at events across Northern Ireland. We found a new direction, a new rhythm and a more family focused working life.


It’s a joy to do what I love and for the heart of it to be at home. We are incredibly grateful to the customers that keep our business going, that have supported us through difficult times and beyond…you really are the best bunch of wafflers!


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